B. Braun-News

Aesculap wins iF DESIGN AWARD with AESCULAP Aicon®

Aesculap received together with its partner, the design agency Design3, an iF DESIGN AWARD 2021.

The winning product, the AESCULAP Aicon® container system, won in the Product discipline, in the Health/Medical category. Each year, the world’s oldest independent design organization, Hannover-based iF International Forum Design GmbH, organizes the iF DESIGN AWARD. AESCULAP Aicon® won over the 98-member jury, made up of independent experts from all over the world. The competition was intense: almost 10,000 entries were submitted from 52 countries in hopes of receiving the seal of quality.

Sterile containers play a vital role in the sterile supply cycle of surgical instruments and therefore are crucial for infection control in the OR and subsequently for patient wellbeing. Focused on enhancing ergonomics and process optimization as well as economic viability the new container system as well as the new trays cover the tight requirements of a wide range of stakeholders: from OR to transport, cleaning, preparation in the central sterile supply department of the hospital, sterile storage until the use in the operation. The design is honed to enhance user friendliness, sterile integrity and overall process efficiency. Integrated handles, modular labelling and a smart opening mechanism ensure safe and quick handling on low noise levels.

After winning a Red Dot Award: Product Design 2020, this is already the second award for the system. The cornerstone for this recognition is a design philosophy that focuses more strongly on the user. The result is a product design language that harmonises functional features, ergonomics and the brand values. All new product developments carry this language within them. Aesculap thus underpins its design strategy and combines the development of products even more strongly with user-oriented design features. In addition to the positive customer feedback, the growing number of design awards shows the success of the approach. Just last year, Aesculap won five awards at the "Red Dot Award: Product Design" with three products, in addition to an award at the "iF DESIGN AWARD".

For 67 years, the iF DESIGN AWARD has been recognized as an arbiter of quality for exceptional design. The iF label is renowned worldwide for outstanding design services, and the iF DESIGN AWARD is one of the most important design prizes in the world. Submissions are awarded in the following disciplines: Product, Packaging, Communication and Service Design, Architecture and Interior Architecture as well as Professional Concept, User Experience (UX) and User Interface (UI). All awarded entries are featured on the iF WORLD DESIGN GUIDE and in the iF design app.

For more information see https://www.bbraun.com/aesculapaicon.